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the century-old canadian nutritional supplement brand jamieson has opened a "joyful cottage" pop-up store for the chinese spring festival.

located on b1, shui on xintiandi plaza, the store will run through january 24, 2024.

the pop-up store draws inspiration from the cozy living rooms of typical canadian family cottages. with a foundation of simple wooden structures, the interior features paintings, a fireplace, sofas, bookshelves, and more. every corner exudes warmth, complemented by a maple tree with vibrant red leaves.

the spring festival decorations, combined with exotic touches reminiscent of distant shores, create a festive and inviting ambiance.

jamieson has also collaborated with the yang lan reading channel to unveil spring festival gifts from a range of overseas flagship stores across e-commerce platforms.

notably, jamieson has initiated a "joyful wish list" campaign across various online platforms.

engaging in the "joyful wish list" activity on the xiaohongshu (red) allows users to interact, check in, and visit the pop-up cottage. at the "joyful photo studio," they can capture moments of happiness, document joyous memories of the new year, and hang a "joyful wish card" on the tree symbolizing happiness and fulfillment, anticipating a year ahead that is filled with peace and joy.

special benefits:

jamieson's collaboration with shui on xintiandi plaza offers shoppers special spring festival benefits.

• by accumulating a daily spending of at least 1,888 yuan (us$262) and successfully earning points, participants can enter an online lottery for a chance to win prizes such as two bottles of jamieson c d cherry chewable tablets.
• on the day of purchase, upgrading to the shui on xintiandi plaza platinum membership entitles individuals to receive a jamieson spring festival gift box (limited availability, while supplies last).