dazzling start to xintiandi celebration -即嗨体育app下载
the city's shopping landmark has become a vibrant wonderland.
shanghai xintiandi's year-end celebration season kicked off in dazzling style with the illumination of the "gingerbread man's whimsical workshop." starting from december 4, this one-month extravaganza transforms the city's shopping landmark into a vibrant wonderland.
the air in xintiandi is now filled with the delightful aroma of gingerbread, setting the stage for a warm and inviting holiday ambiance. with the official lighting of the "merry-go-round adventure," a carousel installation, xintiandi has curated a series of gingerbread-themed checkpoints and is gearing up for more than 20 lively events, including parades, markets, and performances.
the place has turned into a fairy-tale kingdom. entering the shikumen-style block via taicang road, visitors first encounter an adorable gingerbread man with a beautiful gift box, welcoming all, while fragrances from jo malone london intertwine at the "wonderful fragrance bakery."
xintiandi is offering a rewarding shopping experience.
following the aroma, a huge carousel steals the spotlight. bright stars illuminate gift boxes scattered around the carousel, culminating in a grand festive surprise. as the carousel gracefully begins its rotation, the playful spirit of early winter takes center stage, casting a spell of joy and magic.
through january 1, 2024, citizens can pick up a limited edition holiday checkpoint map at xintiandi. by collecting stamps from designated locations, participants can enjoy a free ride at the "merry-go-round adventure" and receive exclusive photos. additionally, qualifying purchases at xintiandi come with the opportunity for express passes to the carousel ride.
the celebration features a spectacular line-up of events. along the roads of madang and zizhong, an eight-day "pengtou market adventure street market" unfolds, with over 60 booths bringing a lively holiday bazaar.
"gingerbread man parades" take place every weekend and on holidays, while a "retro amusement park," saturated with retro holiday elements and vibrant colors, offers various games and experiences.
an array of activities such as sing-alongs, concerts, pop-up stores, and community gatherings create a lively atmosphere, offering a space for people to come together and enjoy shared moments of joy.
xintiandi has also partnered with over a hundred brands for a "year-end shopping extravaganza," providing consumers with a rewarding shopping experience featuring gifts and discounts, igniting an enthusiasm for holiday spending in this once-a-year super shopping spree.
